Tag Archives: Don’t

The Majority Of People Are Fine With Brain Doping, As Long As You Don’t Call It That

From smart drugs to over-the-counter nootropics, popping pills to boost brain power has become a billion-dollar business. After all, in our increasingly distracted, aging, and sleep-deprived world, anything that promises better concentration, alertness, and memory is more than tempting – for some it might feel like a necessity. Combine that with the fact that we… Read More »

Calories Now You See Them Now you Don’t

[unable to retrieve full-text content]People who sell food have found ways to trick you into thinking that their product has fewer calories than there actually are. We call this negative caloric illusion. The theory behind this was carefully postulated by Alexander Chernev a psychologist at Northwestern University.He did a series of experiments involving hamburgers. The… Read More »